Ride Portland Ride

mailer/poster

Used as both an informational mailer and a breakroom-ish poster, the primary challenge of this piece was fitting a large amount of body copy in a small space while keeping it readable, dynamic, and visually interesting.

Ashley Pressler Drawings

website

To emphasize the tactile nature of Ashley's work, textured paper was used as a simple background for the website. This website was coded from scratch and used a found gallery template that was customized for a cleaner look.

Bake Peace, Not War

poster

The goal of this bake sale poster was to create something playful, yet thought provoking. This assignment also included the creation of a logo for a Portland neighborhood.

Parasol

business system

Parasol is a restaurant idea with a vintage aesthetic serving picnic basket fare. The branding communicates exceptional quality in a quaint, lighthearted way.

Parasol

menu

Although clean in its design, this menu conveys the whimsical charm of the restaurant, enhanced by hand-stitched binding and buttons sewn on the cover.

Read for Joy

banner

The strange dimensions of this poster presented a challenge addressed by creating a vertical burst of imagination coming out from the pages of the book.

O Holy Night

poster

This poster was designed for Simpson University's Annual Christmas Concert and was hung on campus and throughout city. The goal was to create a more modern look for the traditional program.

Random Holidays

letterpress cards

What began as an ode to grammar became a set of four random holiday cards, created with hand-set lead type on a tabletop Adana letterpress. The cards celebrate Grammar Day, Talk Like a Pirate Day, Panic Day, and Tell a Lie Day with witty comments on the front and a "Happy {fill in holiday}" greeting on the inside. The date of each holiday is printed on the back.

Align

newsletter

In the spirit of Kramer's coffee table book about coffee tables, Align is a newsletter about newsletters. Wanting to distance the publication from the standard cacophony of clip art party banners and Comic Sans body text, clean, grid-like lines were used with plenty of white space.

Portland: Quest for the Liveable City

dvd

A redesign of the cover of this documentary brings to life the tensions between Portland's urban and farming communities.

Rimur

candy bar wrapper

The design of this fictional candy bar from Iceland was influenced by the country's vast, sparse landscapes and designed with Sigur Rós playing on the radio.

Library Series

photographic prints
on fiber-based paper

Word

paper arts project

Two Monoprints

watercolor monoprints

Family Tree

photographic prints

Two Etchings

ink etchings

"Not everything is about design, but design is about everything."

michael bierut

Via a circuitous route that took me through a B.A. in Creative Writing, a semester living in Europe, a year teaching in South Korea, a stint at a drapery shop and many hours in the darkroom, I found design—a profession, hobby, passion in which my varied interests and experiences only improve what I create.

Let's talk more. I buy a mean cup of coffee. Contact me at betsy@betsylance.com.

A PDF of my resume can be obtained here.