First Tech Credit Union Member Voices
An interactive conversation starter for branch visitors
experience design, research, concept development, prototyping, content strategy, copywriting, client presentations, user testing, quality assurance testing
What does the in-branch experience look like in a world dominated by mobile banking? First Tech Credit Union asked Second Story to create an interactive installation for their new Cedar Hills branch that would rethink the traditional banking model.
Member Voices asks visitors insightful questions that spark conversations about more than just money. What are your life goals? What matters most to you? What are your emotions around money? Branch visitors are invited to participate by handwriting or drawing their answers on a touch screen table. Submissions are shown on a large digital wall, creating a collage that represents the credit union community. The installation gives members a public voice and builds agency in the community as each participant starts to see money as a tool for pursuing what matters most.