Health Share Branding
Cooperative health care reinvented
Health Share is an experiment in holistic, cooperative healthcare. As they were launching, they wanted to be a unique voice in the medical world that was approachable, communal and inspiring. Colors and shapes that layered together to become new elements conveyed Health Share's distinct approach to whole health.
deep dive into client purpose (interviews, reading, research), name development, visual development, branding strategy, art direction, graphic design, pre-press production