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Health Share Branding
Cooperative health care reinvented


Studio Jelly

My roles:  

Deep dive into client purpose (interviews, reading, research) 

Name development 

Visual concept

Branding strategy

Art direction

Graphic design

Pre-press production

Health Share is an experiment in holistic, cooperative healthcare. As they were launching, they wanted to be a unique voice in the medical world that was approachable, communal and inspiring. Colors and shapes that layered together to become new elements conveyed Health Share's distinct approach to whole health.

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