Made with    in Portland, Oregon     |       © 2018 by Betsy Lance

Umpqua Bank's Local Spotlight

Getting employees excited about a company initiative

My roles:  

art direction, graphic design, copy writing, copy editing / proofreading, photography, in-store research

Umpqua Bank has an amazing program called Local Spotlight that features local businesses in pop-up shops right inside the bank. As Local Spotlight spread to new branches, they needed something to get employees excited about participating and taking an active role in the program.

 

Umpqua wanted a piece that was personal, thoughtful and genuine. Using collage elements, quirky copy writing, and participatory workbook pages, the book has a whimsical feel and has been enthusiastically recieved by Umpqua employees.