I’m a service designer and CX strategist with over 13 years of experience advocating for humans and the places they live using design and systems thinking. 

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I help organizations develop services and products that bring real value to real people through engagement with their customer’s experience. I believe advocating for your customer and gaining a deep understanding of their experience is the key to good and resilient business. 

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Using the tools and mindsets of service design and human-centered design — design research, journeys, blueprints, co-creation, and prototypes, to name a few — I facilitate cross-organizational engagement in order to solve problems holistically and powerfully. Because customer-centricity is a journey not a destination, I also work in organizational uplift and change toward CX transformation. I’m a constant student of trauma-informed practices and integrating play for innovative outcomes. 

 

We design the world we want to live in, so let’s get busy!
 

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Get in touch!

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Email me at betsy.lance@gmail.com
Connect on LinkedIn