Holland America EXC Encounters
Experience design and curriculum for a global cruise line
experience design, research, concept development, prototyping, content creation, graphic design
Holland America Lines hired Second Story to develop an interactive installation for EXC, Explorations Central, an area on each cruise ship dedicated to exploring, learning, and building excitement around the ports each cruise would be visiting.
I was contracted to develop a curriculum for EXC Encounters, short on-board classes exploring the culture, places, and history of each destination. These ranged from a crash course in Italian language to traditional games of Greece to coffee culture in the Mediterranean. I created a template for each course that included a slide presentation, a printed course guide, and a toolkit of supplies that could then be implemented across cruise lines around the world.